Lara exclusive to Calvin Klein

Following rumours Lara Stone has been confirmed as the new face of all three brands under Calvin Klein. Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans. Calvin Klein have not used the same face for all three female collections in years and whats even more impressive is they have complete exclusivity of Lara Stone for Fall 10/11. Stone will only feature in Calvin Klein campaigns and runway shows for the season.

Calvin Klein is known for using 'women' in their campaigns rather than the young and very slim girls the fashion industry is used to. Previous models have included Kate Moss and Natalia Vodianova, this has surely set Stone for supermodel status.

All three campaigns are sophisticated but ooze sex appeal and I think Lara Stone is the perfect choice. Calvin Klein are known for their sleek image and Stone's curves and attitude communicate this beautifully. The campaigns were shot by Mert and Marcus and Fabien Baron. I am impressed by all three campaigns but I especially like the new Calvin Klein Jeans shoot, whilst still sexy Stone actually wears the garments but the baby oil and orgies have been ditched! (Eva Mendes!).

Kathryn x

New Talent

Not strictly advertising I know but I've spent this evening catching up on fashion and looking at some new designers...some I knew but others not so well. I was really excited about what I saw and can't wait to see more from some of the names! Some people I looked at were:

David Koma - Studied as Central Saint Martins and has already dressed the likes of Cheryl Cole.

Sophie Theallet - Previously worked with Jean Paul Gauliter and Azzedine Alaia.

Naeem Kahn - Fans include Beyonce, Eva Longoria and Michelle Obama.

Michael Van Der Ham - Featured at Fashion East and sponsored my NEW GEN.

They all have an impressive start and the collections are beautiful! Looking at their website also gave me some great ideas for my final year work, as I would love to promote a new or luxury brand.

Kathryn x

Pandora's 'special moment' film

More and more fashion brands are using short films to set a lifestyle and communicate their brand essence. A recent e-newsletter from Pandora introduced me to their film which has been recently released and is devoted to women, featuring special and unique moments from your life. And of course those beautiful Pandora jewels which fit in perfectly! Set in New York the film is right on trend with the launch of Sex and the City 2. Featuring couples, families and friends the film has a feel good message and is different from usual jewellery campaigns. I enjoyed watching the clip and I hope you will too...

www.pandora.net/uk/Jewelry/New-collection/Brandfilm-2010

Kathryn x