Alexander Wang's first advert for S/S 2010

Alexander Wang has become huge and his cool and street American style clothing have made him a much loved name but until now he has not done an advertising campaign. Although it will not be featured in magazines it will be spread around New York, which suits his style and attitude perfectly. The image is shot in black and white and exerts youth and energy, it featured model Hannah Holman wearing a white T-shirt. The campaign is ok but doesn't stand out to me as anything special, it makes me think of American Apparel. However it does suit the brands characteristics, I do like black and white campaigns but feel it would benefit from a splash of colour! The campaign was shot by Dan Jackson.

Kathryn x

Celine focuses on the clothes

Celine have used a different technique to other designers for their Spring/Summer 2010 campaign and I quite like it! When I view a lot of campaigns my attention is taken away from the actual clothing and onto the choice of model of the settings and backdrop. Although this means i remember them, the garments often get lost. The new Celine campaign shows model in the clothes...but their heads have been chopped off. This dramatic effect along with the pale background creates clear cut line and really makes the collection stand out. It ensures all attention is on the clothes rather than the models...who are reportedly Lisanne de Jong, Carmen Kass, Jacquelyn Jablonski and Valerjia Kelava. The campaign was shot by Juergen Teller. Although I am a fan of pretty and colourful campaigns I have to admit this one does stand out to me.

Kathryn x

Emma Watson turns ethical for People Tree

Not that young Emma Watson is busy enough what with her studies, acting and modelling, she has now designed a new collection for ethical brand People Tree. Emma is interested in Fair Trade and People Tree founder Safia Minney believes she will be the perfect asset. Emma Watson's young prospective and great attitude and style will contribute to a range which will appeal to a younger audience. Emma says: "It is hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing. So I decided to work with People Tree to put together a collection I could be proud of in terms of both ethics and design". Emma stars in the advertising campaign herself and it has a great Summer vibe. I think its good that ethical fashion is being shown in a fashionable light and becoming easily accessible.

Kathryn x

Stella's odd choice of campaign backdrop!

We all know that Stella McCartney is an animal lover but her new Spring/Summer 2010 campaign takes it to new levels! It features extremely busy model of the moment Natalia Vodianova with....a Dalmatian. The model is shot sporting a beautiful asymmetric print Summer dress against a background of a Dalmatian dog. In reality this sounds a bit of a strange combination but I love the contrast, the faded grey backdrop and the black and white spots create a unique contrast to the colourful dress and it works! The campaign has moved on from her previously using cartoon animals and I think its a great campaign.

Kathryn x

A few favourites!

As I post about campaign I see recurring themes and notice particular ones I like, this mood board just shows a quick collection of ones that have stood out to me so far. I like the adventure and out doors feel that Balmain and Louis Vuitton express and the choice of models also draws my attention, Daria Werbowy and Lara Stone are both models of the moment and have a great modern attitude but are still extremely sexy. I also like the way the images are placed on white background giving the sense that they are Polaroids...they give me hope for warm weather! Chanel campaigns always stand out to me and their new one for Spring 2010 holds a romantic and sensual feel. The collection is beautiful as always and I like the classicness of the campaign against the casual backdrop. I always like black and white campaigns and Matthew Williamson and Dolce and Gabbana portray glamour in different ways using black and white. Williamson uses a classic silhouette which shows off the fabrics and patterns. Dolce and Gabbana surprise us by showing Madonna carrying out household tasks but the gritty and retro reality of it is alluring. Over all I have seen some fab campaigns and am excited to see what more brands and designers come up with!

Kathryn x

Daria Werbowy for Balmain

Along with a handful of other prestigious deals Polish model Daria Werbowy has secured her place as the face of Balmain for their Spring/Summer 2010 campaign. For this collection the bold and structured shoulder remain but take on a more military twist with armour styled garments and khaki colours. Daria perfectly embodies the feel and attitude of Balmain and portrays the young traveller/warrior look brilliantly, it makes me want to get out an travel. The shoot shows Daria posing against a Land rover in black leather trousers and a trademark strong shouldered khaki jacket.

Kathryn x

New Dolce and Gabbana image

After the initial shock of seeing superstar Madonna carrying out various housework tasks for the Dolce and Gabbana Spring Summer campaign more images have been released showing Madge in various other 'normal' situations! She is seen hanging the washing out and stroking a cat...obviously looking extremely glamorous the whole time! Although I'm not usually a huge fan of Madonna I do like the relaxed and dates atmosphere of this campaign. Take a look at some of the new images...

Kathryn x