Following the storming success of their collaboration with Jimmy Choo last month, H&M are preparing to launch their next collection with French lingerie brand Sonia Rykiel. After having clothing and footwear collaborations the Swedish high street store are to turn their concentration to lingerie, nightwear and accessories for this special range. The collection features 70 beautiful pieces and is to launch this Saturday...just in time for the festive season! We have all seen from the Spring/Summer 2010 shows that underwear as outerwear is a big look thanks to designers including Dolce and Gabanna and this collection will provide some perfect additions to this. The collection was launched in style with a dramatic show at the Grand Palais in Paris, featuring silk...satin...and models on swings!
The collection hasn't even been launched yet but Rykiel has signed up to produce a knitwear range for H&M next year...they obviously know that any collaboration they feature is going to be a good one.
Kathryn x
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