I spent Wednesday in Covent garden, spending time in the fashion capital gave me a wider perspective on advertising techniques. I didn't manage to see too many shop windows or get that many photos but the ones I did see were displaying beautiful window displays. I always love London around Christmas time and the effort and innovative ideas put into the visual merchandising are always special. I also visited Somerset house with the Tiffany & Co skating rink and Tuck shop. This was a good marketing technique allowing consumers to participate, and the tuck shop and tree gave a winter wonderland theme. We also saw a Tiffany decorated taxi which really stood out with their trademark pale blue colour and this seasons key themed jewellery designs. I love fashion stores at this time of year and look forward to seeing more Christmas themed window displays!
During the trip to London I also visited the SHOWstudio exhibition at Somerset House which featured work from Nick Knights SHOWstudio website. This gave an exciting insight into the innovative work he carries out. It was also very interesting to see all the people he has worked with and the participation of famous figures within the fashion industry.
Kathryn x
No comments:
Post a Comment