Friday, 6 November 2009

H&M Step up their game





Not content with a succession of designer collaborations from the likes of Stella McCartney, Matthew Williamson, Viktor and Rolf and Roberto Cavalli, H&M have teamed up for a highly anticipated range with footwear designer Jimmy Choo. The range finally launches on the 14Th November and will provide shoppers with affordable shoes, accessories, clothing and bags. This will be a successful move for H&M who are more regarded for their selection of clothing, rather than footwear. It is launching at the perfect time for the party season and from the look of the adverts has promised customers with something special.


The campaign is photographed by Terry Richardson, who has previously worked on campaigns for Miu Miu, Gucci and Chloe. The campaign explodes with sex appeal and attitude and is bound to be a hit with celebrity follows. The West Hollywood launch party was attended by Cat Deeley, Hayden Panettiere and the Hiltons to name a few.

Kathryn x

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