Burberry's campaigns always strike a cord with me, whether its my love for the brand or the compositions used by fashion photographer Mario Testino, I'm always drawn to the images. They represent traditional Britain and play on the brands vast history and heritage. Maybe at this time of financial crisis this is exactly what consumers are after...a good, honest brand providing practical and wearable garments. The current campaign for Fall 2009/10 features Brit superstar Emma Watson. Although originally known better for her part as Hermione Granger in the Harry Potter films, this has thrust her to the forefront of the fashion industry. And at just 19 years old this isn't a bad start! The campaign was shot in London on the river Thames and features the iconic Burberry Trench Coat. I think Emma Watson is a perfect face for the campaign and the fresh faced teenager is looking absolutely stunning.Kathryn x
I couldnt agree more. Here is what I wrote for my advertising blog task for promo at uni, about Burberry:
ReplyDeleteA British actress for a British brand. Emma Watson is know for her role as Hermione Granger in the family films of Harry Potter, her muted personal life and quietly formed social status. She is also a popular sex symbol, with her preppy look and upbringing in Oxford. We know she attends events, parties, and award ceremonies, but not because she makes a spectacle of herself or behaves in a shocking manner. She is subtle in every sense. This subtlety is a large feature in the re-launching of Burberry as a brand.
After the chav attack on Burberry's tartan print in the 1970's to 1990's, the brand has redefined itself to be as far form brash as possible. The tartan is kept to a minimum as we can see in this advert; scarves and a black print on one of the woollen coats. The colours of the garments are darks and neutrals, reflected in the advert, and the style of the clothing is sophisticated and understated, as is the advert. Watson is not put on a pedestal, she is stood amongst the other models, at the same level. There seems to be no pretence in the advert; it is displaying quality, luxury and a certain amount of modesty.
The background used in the image seems to be a park, garden or woodland as you can see the branches of a tree. This ambiguity allows you to imagine them either in a city park or at a stately home in the country. The use of woodland can be seen in other British Brand's campaigns, such as Mulberry, and by well known photographers of fashion, such as Norman Parkinson back in the 1950s. The wrought iron gates the subjects are placed against could be interpreted as a symbol of strength, longevity and survival.
id say we were on the same page kat. love you xx