Premier Vision

I have already talked about Premier Vision on my Quand a Paris blog but I thought I'd mention it on here too. It highlighted trends and fabrics for Spring/Summer 2010 and it was really interesting to see future trends.

Some of the key inspirations were determination and sensibility, rich hues, natural, simple and relaxed elegance. Also chic silhouettes, floaty fabrics and freed up tailoring. I was very happy and impressed by this...especially the neutral tones...as my friends say that's all I wear! It made me excited for the summer and consequently I have started to plan my summer wardrobe, even though its still freezing outside!

Fabrics and materials were light and floaty and blue appeared to be a key summer theme. Although fabrics were quite subtle there were injections of neon and bright pattern mixed in. There was quite a traditional feel with checked and striped pieces.

Checked seemed to be the main trend and appeared with many different exhibitors. Again I have always liked checked shirts and can't wait to dig mine out for the summer. As you probably know from my previous posts I love the traditional British themes and am excited to see these ideas transformed into the catwalk and high street.

Kathryn x

Back to blogging...

Hey, I've been in Paris for the last week so haven't been able to post anything but I'm looking forward to checking out some more campaigns! Whilst in Paris I kept a journal and have uploaded it onto my other blog so please take a look...quandaparis.blogspot.com...

Whilst I was in Paris I found out about Alexander McQueen and it is devastating news. He was a great designer and was such a big asset to the British Fashion Industry. He will be missed greatly and I'm sure there will be many great tributes to the designer.

Kathryn x

There is no stopping Alexa Chung

Alexa Chung is the girl of the moment and there seems to be no stopping her! Not only is she a successful television presenter but she has stormed into the world of fashion. She is regularly seen front row at top fashion shows and currently features on the cover of Vogue's March issue, but now she has been signed up as the face of Pepe Jeans. Alexa doubles up denim and appears alongside a collection of male models for the Spring 2010 campaign shot by Tom Munro. I really like this campaign as it shows a relaxing Spring feel and the layering give the demin a more edgy look. She started off her career as a model and at 26 still has the perfect long legs and preppy tomboy style which I love.

Kathryn x

Miu Miu opts for young model

The new Miu Miu Spring Summer 2010 campaign featured model Lindsey Wixson, who at just 15 year old has already appearing in Italian Vogue and walked for Miu Miu and Prada! The campaign features Lindsey sprawled out on a navy background which creates a nice contrast. But what gets me most is the length of her legs, they seem to go on for miles and are lengthened by the chunky Miu Miu footwear. Her long hair and interesting features give perfect model characteristics but I'm not too sure about this campaign. It is shot by Steven Meisel and although I like the composition I think Miuccia Prada could have chosen a better face. Plus the fact that she's only 15 is slightly scary!

Kathryn x

Alexander Wang's first advert for S/S 2010

Alexander Wang has become huge and his cool and street American style clothing have made him a much loved name but until now he has not done an advertising campaign. Although it will not be featured in magazines it will be spread around New York, which suits his style and attitude perfectly. The image is shot in black and white and exerts youth and energy, it featured model Hannah Holman wearing a white T-shirt. The campaign is ok but doesn't stand out to me as anything special, it makes me think of American Apparel. However it does suit the brands characteristics, I do like black and white campaigns but feel it would benefit from a splash of colour! The campaign was shot by Dan Jackson.

Kathryn x

Celine focuses on the clothes

Celine have used a different technique to other designers for their Spring/Summer 2010 campaign and I quite like it! When I view a lot of campaigns my attention is taken away from the actual clothing and onto the choice of model of the settings and backdrop. Although this means i remember them, the garments often get lost. The new Celine campaign shows model in the clothes...but their heads have been chopped off. This dramatic effect along with the pale background creates clear cut line and really makes the collection stand out. It ensures all attention is on the clothes rather than the models...who are reportedly Lisanne de Jong, Carmen Kass, Jacquelyn Jablonski and Valerjia Kelava. The campaign was shot by Juergen Teller. Although I am a fan of pretty and colourful campaigns I have to admit this one does stand out to me.

Kathryn x

Emma Watson turns ethical for People Tree

Not that young Emma Watson is busy enough what with her studies, acting and modelling, she has now designed a new collection for ethical brand People Tree. Emma is interested in Fair Trade and People Tree founder Safia Minney believes she will be the perfect asset. Emma Watson's young prospective and great attitude and style will contribute to a range which will appeal to a younger audience. Emma says: "It is hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing. So I decided to work with People Tree to put together a collection I could be proud of in terms of both ethics and design". Emma stars in the advertising campaign herself and it has a great Summer vibe. I think its good that ethical fashion is being shown in a fashionable light and becoming easily accessible.

Kathryn x