Celine focuses on the clothes

Celine have used a different technique to other designers for their Spring/Summer 2010 campaign and I quite like it! When I view a lot of campaigns my attention is taken away from the actual clothing and onto the choice of model of the settings and backdrop. Although this means i remember them, the garments often get lost. The new Celine campaign shows model in the clothes...but their heads have been chopped off. This dramatic effect along with the pale background creates clear cut line and really makes the collection stand out. It ensures all attention is on the clothes rather than the models...who are reportedly Lisanne de Jong, Carmen Kass, Jacquelyn Jablonski and Valerjia Kelava. The campaign was shot by Juergen Teller. Although I am a fan of pretty and colourful campaigns I have to admit this one does stand out to me.

Kathryn x