Tuesday, 2 February 2010

Emma Watson turns ethical for People Tree


Not that young Emma Watson is busy enough what with her studies, acting and modelling, she has now designed a new collection for ethical brand People Tree. Emma is interested in Fair Trade and People Tree founder Safia Minney believes she will be the perfect asset. Emma Watson's young prospective and great attitude and style will contribute to a range which will appeal to a younger audience. Emma says: "It is hard to know what is good and what is bad on the high street and equally hard to find fashionable or youthful ethical clothing. So I decided to work with People Tree to put together a collection I could be proud of in terms of both ethics and design". Emma stars in the advertising campaign herself and it has a great Summer vibe. I think its good that ethical fashion is being shown in a fashionable light and becoming easily accessible.


Kathryn x

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