Many brands are climbing on the augmented reality band wagon in order to offer their audiences more in terms of service. This has been seen before with cosmetic brands allowing you to upload your image onto a PC via webcam in order to virtually try on different cosmetic products and colours. This cutting edge technology is offering exciting times for many companies and a completely new shopping experience for us!
The latest company to pick up on this is watch brand TAG Heuer. They are to be the first watch company to introduce this reality application in which consumers can stand in front of their webcam and alternate through a variety of styles and colours. The application will allow you to see yourself and the product in 3D from all angles! Although this is an innovative move and saves on shopping time I personally enjoy visiting the shops and trying products first hand!
Kathryn x
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