For a while now fashion has had a strong initiative to target Breast Cancer and their new campaign for 2010 is no disappointment. Fashion Targets Breast Cancer was initially launched in 1994 by Ralph Lauren and has gained many influential supporters. The new campaign will feature Sienna Miller, Kylie Minogue and Claudia Schiffer to name a few and features the women posing covered by a silk sheet displaying the target logo. As well as these big names the campaign was shot by renowned fashion photographer Mario Testino. These images will be displayed through print and media advertising and the campaign has an aim to raise over £1 million in total. The charity has raised £10.5 million since its launch.Alongside this a number of fashion retailers will launch products associated with the cause. Retailers include Marks and Spencer's, Topshop, River Island, Coast, Laura Ashley and Whistles.
Kathryn x
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