Along with Gap's new in-store reward scheme has come a strong marketing campaign. The Gap store in Vancouver has completely turned itself upside down! This includes everything from window displays to mannequins...even to the cars parked outside! The reward scheme means that customers will be refunded the difference if a garment they purchase goes on sale within 45 days of purchase. The campaign is called 'Sprize Money' and customers are refunded with store credit...clever.
This is certainly something different and has already resulted in a lot of press coverage. It will transform the 'plain' image of Gap and offer a truly interesting retail experience.
Kathryn x
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