Ok...so after a loooong break of blogging I'm back! Tackling uni work seems to have taken over my life but I'm determined to get back into blogging. After the rush of Spring/Summer 2010 campaigns being released I will continue to explore interesting and innovative advertising and will look forward to the Fall 2010/2011 campaigns!
We all know that sex sells and this has been used for years by Abercrombie and Fitch and Tom Ford but this Valentines Day Armani Exchange took this to a while new level! Their 'Share The Love' campaign features three couples...a gay couple, a heterosexual couple and a lesbian couple...and of course ALOT of oil and a lack of clothing! Armani are obviously keen to express their open attitude but the campaign caused an uproar amongst mothers. A mothers support group accused that the images "poison children with 10-foot posters that are nothing but soft porn".
Personally I don't think they are that bad...not particularly classy but they get the point across and at the end of the day...Sex Sells!
Kathryn x
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