Jimmy Choo's Foursquare Treasure Hunt

Foursquare enable to the users to experience everything around them. You can check in at the many places Foursquare lists, based on your GPS location, and inform your friends of where you are and what you are doing. You can leave comments and tips...great feedback for companies, and receive recommendations based on your location. The more the user uses Foursquare the more they get back and many companies offer incentives and offers to their loyal customers.

For a much better explanation! visit... http://www.foursquare.com/

This new trend is big in the US and Jimmy Choo has picked up on a fun way to engage their consumer within London. Foursquare is based on real-time and the luxury brand will be running a treasure hunt around the city using the social media tool. The competition is to coincide with their new trainer launch and is a great way to create hype around the collection. Jimmy Choo are to leave a single pair of the trainers in fashionable venues...but only for a few minutes. The person who reaches the venue with the trainers in time wins a pair!

This combines online with offline and demonstrates the power social networking can have over the consumer!

Kathryn x

Beauty Supermarket!

The Beauty Emporium has recently opened in Singapore and all inspiration for the design and layout comes from...a supermarket! Instead of the usual beauty counters we are all used to the products are displayed in timber boxes and rowed upon shelves. Trolleys also play their part to add some authenticity! In a space you'd expects to see fruit, vegetables and other groceries customers can choose from a wide selection of moisturisers, shampoos and much more. Additional services include custom blended products from a range of essential oils and a beauty treatment area.

The founder says: 'We combined the supermarket with the personality of a cult grocer'.

Grocers are known for having that personal connection with their consumers and this seems a good way to translate that experience into a beauty store. It also sounds a lot more fun than trawling the isles in our current beauty departments!

Kathryn x

Louis Vuitton uses Footballing Legends

It's coming up to the World Cup and we are used to seeing brands tap into this with related campaigns. However where as this is normally seen with the liked of Coca Cola and Adidas, Louis Vuitton have joined in the football fun! There new video campaign, which was shot by Annie Leibovitz features footballing legends Zinedine Zidane, Diego Maradona and Pele. But rather showing their moves on the pitch they are challenged to a game of table football in an old Madrid cafe! This is miles away from the glamorous adverts were used to from fashion brands and there is definitely the lack of male flesh were used to! But I like the campaign, it fun and playful and will appeal to a male audience. Perfectly in time for 2010 World Cup.

You may wonder how the video actually attracts the consumer but it raises interactivity and helps engage with the customer. It is sure to create word of mouth too. Watch the video at:

http://www.louisvuittonjourneys.com/legends/

You can then share the content via Twitter and Facebook and also vote for who you think will win between Pele and Zidane! Viewers can tune back in on the 10th of May to watch the match in full...clever!

Kathryn x

Diesel's video fun

http://www.diesel.com/ahundredlovers/

Many of my university projects have focused on an increased digital element of advertising and after trawling through Marketing Week and many other website I have become really interested in what the future holds! Brands are becoming more and more innovative with the ways in which they engage with their audience and a basic shop layout or transactional website just doesn't cut it anymore!

One of my favourite campaigns recently has been the Diesel Be Stupid campaign. The concept mixes humour and sex to create a fun and captivating campaign. Perfect for their young and fun loving target audience. The campaign features images of people....well being stupid! Along with catchy slogans. To coincide with this Diesel have released a video catalogue on their website which I think is a great idea. Consumers can view a video of people dancing in the local pub wearing Diesels latest collection. As you hover the cursor over the garments the video pauses allowing you to purchase or view details for that particular piece. This heightens consumer interaction and is a fun and exciting way of displaying clothes online. It is much better to see how the garment fits on the body rather than just laid out flat! And it adds more humour than the catwalk styles used by ASOS.

The Diesel website as a whole is great with loads of interactive applications and imagery. It has also given me plenty of ideas for my next project!

Kathryn x

Lagerfeld for Coca Cola Light!

As a big fan of Diet Coke and Karl Lagerfeld I like this collaboration a lot! Coca Cola Light are known for their marketing partnerships and large scale branding, having previously teamed up with the likes of ASOS and Patricia Field. As you have probably guessed the latest sees Chanel designer Karl Lagerfeld featured on the iconic bottle. The limited edition bottle is opaque aluminium and features a classic black and white silhouette of Karl Lagerfeld in his trademark suit and ponytail. The bottle cap is bright pink and the overall look will fit well in the fashion industry where Coca Cola Light is the popular choice! Lagerfeld who is also a talented photographer shot the new campaign too, it stars his favourite model Baptiste Giacobini who has appeared in many Chanel campaigns. He is serving the beautiful Coco Rocha who sips out of a crystal goblet! WWD says:

"Lagerfeld has long been a fan of diet cola, and says he prefers to drink it in a delicate crystal goblet to accentuate the taste"

The bottles are currently on sale in Parisian boutique Colette and the launch of a limited edition boxed version of planned, which will retail at 47 Euros. I want one now!

Kathryn x