As a big fan of Diet Coke and Karl Lagerfeld I like this collaboration a lot! Coca Cola Light are known for their marketing partnerships and large scale branding, having previously teamed up with the likes of ASOS and Patricia Field. As you have probably guessed the latest sees Chanel designer Karl Lagerfeld featured on the iconic bottle. The limited edition bottle is opaque aluminium and features a classic black and white silhouette of Karl Lagerfeld in his trademark suit and ponytail. The bottle cap is bright pink and the overall look will fit well in the fashion industry where Coca Cola Light is the popular choice! Lagerfeld who is also a talented photographer shot the new campaign too, it stars his favourite model Baptiste Giacobini who has appeared in many Chanel campaigns. He is serving the beautiful Coco Rocha who sips out of a crystal goblet! WWD says:"Lagerfeld has long been a fan of diet cola, and says he prefers to drink it in a delicate crystal goblet to accentuate the taste"
The bottles are currently on sale in Parisian boutique Colette and the launch of a limited edition boxed version of planned, which will retail at 47 Euros. I want one now!
Kathryn x
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