http://www.diesel.com/ahundredlovers/
Many of my university projects have focused on an increased digital element of advertising and after trawling through Marketing Week and many other website I have become really interested in what the future holds! Brands are becoming more and more innovative with the ways in which they engage with their audience and a basic shop layout or transactional website just doesn't cut it anymore!
One of my favourite campaigns recently has been the Diesel Be Stupid campaign. The concept mixes humour and sex to create a fun and captivating campaign. Perfect for their young and fun loving target audience. The campaign features images of people....well being stupid! Along with catchy slogans. To coincide with this Diesel have released a video catalogue on their website which I think is a great idea. Consumers can view a video of people dancing in the local pub wearing Diesels latest collection. As you hover the cursor over the garments the video pauses allowing you to purchase or view details for that particular piece. This heightens consumer interaction and is a fun and exciting way of displaying clothes online. It is much better to see how the garment fits on the body rather than just laid out flat! And it adds more humour than the catwalk styles used by ASOS.
The Diesel website as a whole is great with loads of interactive applications and imagery. It has also given me plenty of ideas for my next project!
Kathryn x
Many of my university projects have focused on an increased digital element of advertising and after trawling through Marketing Week and many other website I have become really interested in what the future holds! Brands are becoming more and more innovative with the ways in which they engage with their audience and a basic shop layout or transactional website just doesn't cut it anymore!
One of my favourite campaigns recently has been the Diesel Be Stupid campaign. The concept mixes humour and sex to create a fun and captivating campaign. Perfect for their young and fun loving target audience. The campaign features images of people....well being stupid! Along with catchy slogans. To coincide with this Diesel have released a video catalogue on their website which I think is a great idea. Consumers can view a video of people dancing in the local pub wearing Diesels latest collection. As you hover the cursor over the garments the video pauses allowing you to purchase or view details for that particular piece. This heightens consumer interaction and is a fun and exciting way of displaying clothes online. It is much better to see how the garment fits on the body rather than just laid out flat! And it adds more humour than the catwalk styles used by ASOS.
The Diesel website as a whole is great with loads of interactive applications and imagery. It has also given me plenty of ideas for my next project!
Kathryn x
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