It's coming up to the World Cup and we are used to seeing brands tap into this with related campaigns. However where as this is normally seen with the liked of Coca Cola and Adidas, Louis Vuitton have joined in the football fun! There new video campaign, which was shot by Annie Leibovitz features footballing legends Zinedine Zidane, Diego Maradona and Pele. But rather showing their moves on the pitch they are challenged to a game of table football in an old Madrid cafe! This is miles away from the glamorous adverts were used to from fashion brands and there is definitely the lack of male flesh were used to! But I like the campaign, it fun and playful and will appeal to a male audience. Perfectly in time for 2010 World Cup.
You may wonder how the video actually attracts the consumer but it raises interactivity and helps engage with the customer. It is sure to create word of mouth too. Watch the video at:
You can then share the content via Twitter and Facebook and also vote for who you think will win between Pele and Zidane! Viewers can tune back in on the 10th of May to watch the match in full...clever!
Kathryn x
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