Foursquare enable to the users to experience everything around them. You can check in at the many places Foursquare lists, based on your GPS location, and inform your friends of where you are and what you are doing. You can leave comments and tips...great feedback for companies, and receive recommendations based on your location. The more the user uses Foursquare the more they get back and many companies offer incentives and offers to their loyal customers. For a much better explanation! visit... http://www.foursquare.com/
This new trend is big in the US and Jimmy Choo has picked up on a fun way to engage their consumer within London. Foursquare is based on real-time and the luxury brand will be running a treasure hunt around the city using the social media tool. The competition is to coincide with their new trainer launch and is a great way to create hype around the collection. Jimmy Choo are to leave a single pair of the trainers in fashionable venues...but only for a few minutes. The person who reaches the venue with the trainers in time wins a pair!
This combines online with offline and demonstrates the power social networking can have over the consumer!
Kathryn x
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