The Beauty Emporium has recently opened in Singapore and all inspiration for the design and layout comes from...a supermarket! Instead of the usual beauty counters we are all used to the products are displayed in timber boxes and rowed upon shelves. Trolleys also play their part to add some authenticity! In a space you'd expects to see fruit, vegetables and other groceries customers can choose from a wide selection of moisturisers, shampoos and much more. Additional services include custom blended products from a range of essential oils and a beauty treatment area.
The founder says: 'We combined the supermarket with the personality of a cult grocer'.
Grocers are known for having that personal connection with their consumers and this seems a good way to translate that experience into a beauty store. It also sounds a lot more fun than trawling the isles in our current beauty departments!
Kathryn x
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